Privacy Policy

1. Information We Collect

• Information you provide: name, business email, phone number, company, role, and anything you include in a form, booking request, email, or text message.
• Scheduling data: details submitted when you book a call through our scheduling widget.
• Usage data: IP address, browser type, device information, pages viewed, and referring URLs, collected automatically via cookies and similar technologies.
• Messaging data: phone number, consent records, message content, and delivery status for SMS/MMS communications.

2. How We Use Information

• To respond to inquiries and schedule or conduct consultations.
• To deliver, support, and improve our services.
• To send account, appointment, and service-related messages by email, phone, or SMS where you have consented.
• To maintain security, prevent fraud or abuse, and comply with legal obligations.

3. Cookies, Analytics & Advertising Tracking

With your consent where required, we use third-party analytics and advertising trackers to understand how visitors use our site and to measure our marketing. These providers are:

• LeadConnector (HighLevel): marketing attribution and conversion measurement for our booking funnel.

We also keep the campaign link and referring site you arrived from in your browser for 30 days to see which channels bring sign-ups. If you reject cookies, we do not store them.

These tools may set cookies and collect usage data such as IP address, device and browser information, pages viewed, and referring URLs, for the purposes of analytics and advertising measurement described above.

Visitors in regions that require prior consent (including the EEA, UK, and Switzerland) will see a cookie banner, and these trackers run only after acceptance. You can change or withdraw your choice at any time using the Cookie settings link in the website footer; rejecting or withdrawing consent stops these trackers from running on future page loads. Your choice is stored in your browser so we can honor it on return visits.

Analytics. We use Site Sonar, an analytics service built on Matomo, to count visits and see which pages and links bring people to our site. If you are in the European Economic Area, the UK or Switzerland, it runs without cookies unless you accept cookies in our cookie banner. Elsewhere, it sets first-party cookies so we can recognize return visits. You can change your choice at any time using the Cookie settings link in the website footer.

4. SMS/Text Messaging and Consent

By providing your mobile phone number to Founding GTM and opting in, you consent to receive SMS or MMS messages from us related to appointment scheduling, appointment reminders, conversational replies, and service updates.

• Consent to receive text messages is not a condition of any purchase or service.
• Message frequency varies based on your interactions with us.
• Message and data rates may apply.
• To stop receiving messages, reply STOP to any message. You will receive a single confirmation and no further messages.
• For help, reply HELP or contact us at tom@foundinggtm.com.
• Carriers are not liable for delayed or undelivered messages.

No mobile information will be sold or shared with third parties or affiliates for marketing or promotional purposes. All other categories of data are subject to the sharing terms below. Text messaging originator opt-in data and consent are never shared with any third parties, and are excluded from all sharing described in this policy.

4. How We Share Information

We do not sell your personal information. We share information only with service providers who help us operate our business — for example, hosting, analytics, CRM, scheduling, email, and messaging providers — under contracts that limit their use of the information to providing services to us. We may also disclose information when required by law or to protect our legal rights.

5. Data Retention

We retain personal information for as long as needed to fulfill the purposes described in this policy, to comply with legal, tax, or accounting requirements, and to resolve disputes. Consent and opt-out records for messaging are retained as required for compliance.

6. Your Rights and Choices

Depending on where you live, you may have the right to access, correct, delete, or restrict processing of your personal information, or to opt out of certain communications. California residents have rights under the CCPA/CPRA, including the right to know, delete, correct, and opt out of sale or sharing of personal information — note that we do not sell or share personal information as those terms are defined. To exercise a right, contact us using the details above. We will not discriminate against you for exercising your rights.

7. Security

We use commercially reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Children's Privacy

Our services are intended for business use by adults. We do not knowingly collect personal information from anyone under 16.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be reflected by updating the "Last updated" date at the top of this page.

10. Contact Us

Questions about this policy or your data? Reach us at: